Cause Related Marketing Programs

Linking with a charity or cause can bring significant benefits for both a business and the cause. Cause-related marketing programs are strategic alliances between an organization and a charitable cause to market an image, product or service for mutual benefit. These programs can be used as a tool to address current social issues by providing resources and funding while addressing business sales and marketing objectives. Below is just a partial listing of the national Cause Related Marketing programs that have benefited the South Florida Affiliate.